Alkenes undergo addition reactions. Often, they add a proton to one end of the double bond and another group to the other end. These reactions happen in slightly different ways, however.
Alkenes are reactive because they have a high-lying pair of π-bonding electrons. These electrons are loosely held, being high in energy compared to σ-bonds. The fact that they are not located between the carbon nuclei, but are found above and below the plane of the double bond, also makes these electrons more accessible.