12:26:6 
2024-11-02 
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Great leadership shows up in the good times and when the world is stressful. And that means putting an even greater emphasis on some key characteristics.
It’s always about them. Organizations like to talk in terms of “team.” Great leaders know that the people who work for them are individual human beings and should be treated as such. First and foremost, great leaders make it about them. They put in the time and the effort to get to know their people, as individuals, with individual goals, interests, and concerns that deserve recognition.
It’s always about the organization. Great leaders care about their people and lead with kindness. And that means being clear—with themselves and others—that they are leaders, first, and sometimes that means making difficult organizational decisions. The work of the leader is to achieve organizational goals, with and through the work of the people they lead.
Provide clear direction and hold people accountable. People thrive when they understand what their goals are and how their work will be measured, and when everyone within the organization is held accountable for their work and their behavior. Great leaders provide clear direction and uphold accountability for the team and for individuals, from onboarding to strategic planning to performance reviews.
Choose consistency over chaos. Along those same lines, no one thrives in ambiguity, and there is no greater opportunity for ambiguity than in times of stress. Great leaders provide clear, consistent communication and give people the information they need to be successful. There should never be a question of where the organization is headed or how it intends to get there. If the unofficial motto of the organization is “The only constant here is change,” then there is a problem. And that problem begins and ends with the leader.
Lastly, great leaders recognize that the culture of an organization begins and ends with them. There will always be internal and external stressors that impact the people and the work, and many of those stressors will be beyond the leader's control. But when they lead from a place of clarity, consistency, and kindness, then the outcomes and the culture will follow.
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